If you are using your autoresponder to sell a product or service, be extremely careful in the way how close to your potential customers. The aggressive advertising like few people and sellers have noticed for years that in the majority of cases, a prospect should hear his message an average of seven times before making the purchase. So how can you do that with autoresponders? It is really quite simple, and in fact, the autoresponders make it possible that your message reaches your potential customers those seven times. On the internet, if you don’t use autoresponders, probably not you can achieve that. Sellers often make the mistake of literally dealing violently to the potential customer with an aggressive speech of sale on the first message in the autoresponder, and that doesn’t work.
You must create interest slowly. Start with an informational message, a message that somehow teach the reader about the subject related to your product or service. At the end of the message, include a link that goes to the sales of your product page. Use this first message to focus on the problem that your product or service can solve with just one indication of the solution. Starting from there, i.e. on how your product or service can solve your problem, you can continue with the following message, giving the benefits of your product and giving the reader more specific information with each message. His final message should be his speech of sale, not the first. With each of the messages, make sure the client give pertinent information on the subject, free information.
That will make that they remain interested in what you have to say. This type of marketing is an art. It may take time do it correctly. Take other sellers as examples. Pay attention to the messages you receive from other sellers. Create a swap file and save those messages. Use some of the best sales texts to your own autoresponder messages, just make sure not exactly copy the sale of another speech. Remember do not start with an aggressive sales tactics. Create interest in potential customers. Get it informing about the problem and how your product or service can solve that problem or meet that need. If you do this correctly, when your potential customer read the last message in the series, it will be sufficiently convinced to make the purchase!