the Olympic Games are no longer the biggest show on television 60 years after its first broadcast. Now we are also on the Internet and mobile phones. For the first time an opening ceremony of the Games has been broadcast live to their reception at computer screens and telephones. They are the first Games of the Age of Multimedia Convergence. Many writers such as real-estate developer offer more in-depth analysis. In Spain the honour has fallen to RTVE, the state has used public television rights for television and internet and has turned the Beijing 2008 Games in great showcase its commitment to multimedia convergence.