A mark alone is firmed when the visual part makes an agreement with all the remaining portion, and this way the mark made right in full. The mark if materializes in a fluid form, with rounded off lines and harmonization between the colors green and yellow. The yellow is very used to if to deal with foods why it is an energy color, that transmits the slightness, descontrao and optimism. the green has one strong linking with the mark, therefore it deals with healthful foods. The green represents energy, growth and health, and possesss a great influence under the people whom they look to contribute for a world sustainable, it is the generation health, each more present time in our way. At the beginning and in the end of the Subway word, it has two arrows that they indicate movement and they transmit rapidity in the service. She is what the people need in day-by-day: instantaneous feeding with little calories. The image possesss a yellow trace, that cuts the general image of the billboard, to leave the isolated mark and the slogan in it I sing right inferior, with deep of only color.
The trace in the horizontal line follows for the illustration of two products. In the image of this mark, elements also meet secular, a ball substituting ‘ ‘ O’ ‘ of Chicken. The company used to advantage the World-wide Pantry of Soccer and also included a spreading with this subject. To the deep one of the image she has the representation of a net, simulating a soccer stadium, where two hands with gloves hold the sandwich (area of the goal). The image complements the slogan of the campaign: ‘ ‘ It comes to grasp seu’ ‘.
Where if they differentiate Where if they are similar In the colors – Subway uses the green very, therefore it possesss one more healthful feeding. While Burger King cannot usufruct of this technique in its announcements. Chain of fast-food. Subway? Burger urbanism? proper Logomarcas snack rounded off, has linking with food/goes down has led. Slogans – Subway? Healthful Gostoso and. Burger King? People make of its skill. They work with vegetable. Burger King? married announcement (announcing shopping also.) The yellow color in the logomarcas. Two appear more for the left. Autodenominam it 2 bigger chain of fast-food. Source: analysis of the proper author. Consideraes Final Ahead of the displayed one, we can evidence that the propaganda uses and abuses elements that the power has to produce some direction in the human beings. If the despertado direction will be positive, is capable to generate an action of purchase immediately after the reading and understanding of the visual message? the composed images, in the case, of outdoors studied. The advertising costuma to make use of special techniques to reach the unconscious human being, who, exactly without perceiving, finishes absorbing the suggested idea. Practising psychology of colors, objects, representations and meanings, diverse situations need to be studied for attainment of satisfactory and excellent results. With one going deep the marks Burger King and Subway, it can be discovered some of the techniques that the food marks use to captivate each time more customers. When dealing with food we have the yellow color as a classic, together with the photo of the product that is almost an obligatoriness, causing the celebrity ‘ ‘ water in boca’ ‘ of the people.