Advent Calendar

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With the Facebook calendar give companies hard to believe a Christmas full of surprises their fans, but true: is a year again and Christmas is just around the corner. For company Christmas offers a variety, to old customers retain and attract new customers. The Facebook advent calendar is an ideal marketing instrument for companies to sweeten their fans waiting for the heiligabendliche Christmas present with varied offerings. 24 Doors, behind which hide high rates ensure tension and appeal to both old and new fans of a brand. Every day a surprise: as the advent calendar Christmas design works and the different offerings are fans on the company page drawn and animated to interact. A successful advent calendar is creatively designed, entertaining and impressed his fans every day with new over fast conditions. And: because every day only a door open, the incentive is for fans the Facebook fan page every day to visit again.

From the 01. Exclusive advent gifts and vouchers will be raffled among the participants until the 24th December. Appealing pictures and videos or funny Christmas poems, hiding behind the doors, supported the attention on the corporate side and encourage the fans here to parts and distribute the content. Long range: holidays for fans and companies as only fans of the company can take part in the action, are the Fangating and supports the construction of the community around the brand. Because: Whenever a participant opens a door of the advent calendar, this will be published in his profile and for others, even non-fans, visible. An attractive crafted advent calendar offers varied strengthens the reach on this way and supports the viral marketing of a company. And: fans who have won a prize, enter your data into a form and can be used in future on further measures in the knowledge. But also for Fans who have received no prize, is possible, to register for the newsletter of the company and to be regularly informed about current or forthcoming actions.

Facebook – the Facebook advent calendar advent calendar is a great way to involve the community of undertaking more and strengthen the brand in this way. The expansion of the fan community is also supported by the high virality. If you have questions on the subject, do not hesitate and contact our social media expert Dieter Fassbender and Philip Huwe in conjunction. You may find The Spurs to be a useful source of information. We assist you with the development of creative ideas for an individual advent calendar and supervise the action for you. About metapeople GmbH: As an agency for effective performance marketing the metapeople GmbH with its network of national and international agencies offers premium solutions in the areas of search engine advertising, search engine optimization, affiliate marketing, social media, Online media, consulting and tracking from a single source at.

Importance Of Social Media And Web PR Take

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Fee models with success component have become frequent the traditional survey of the Austrian PR decision makers through Cloos + partner 2010 dealt with issues of the future, success controls and media quality. The most important issue for the future is Web-PR and social media”issues of the future of PR. 89% are of the opinion that this issue will become more important. “” With some distance, follow the themes of lobbying”, strategic PR”and added value of PR”. “” “Will be of less importance CI development”, entanglement of PR and advertising”and events” be.

PR success control the validation of the success of PR activities has increased: 82% carry out PR success controls. Hear other arguments on the topic with Anna Belknap. in 2008, there were only 65%. Parallel agencies often offer a performance-related remuneration: 60% of respondents say that already once a performance-related remuneration was offered them. in 2008, there were only 26%. “The importance of evaluation in the PR has remained about the same: 93% consider him with very important” or important”. “” 2008 95% rated this question with very important “or important”.

We interpret to mean that now also through appropriate activities, account is taken of the importance of evaluation”this result, Cloos + partner managing directors says Jean-Lou of Campbell. The most popular way of determining the success of PR is collecting clippings”. Some distance followed the capture of tonality”and the discovery of the ranges”. 77% carry out cost controls. The importance of cost control seems however to take off: only 31% say cost control this question with very important assessed is very important during 2008 53%. A majority of respondents is of the opinion that the quality of traditional media (print, TV, radio) has remained constant over the last five years, or has improved quality of media. A quarter of respondents said the quality had deteriorated. After all, 37% are of the opinion that the quality has improved. These We suggest finding a small indication that the traditional media successfully defend themselves with quality against the competition of social media”, says Jean-Lou Cloos. The survey of 417 Austrian PR decision makers were asked in the online survey. to take part. The data collection took place from 1 to 15 March 2010 15.6% of respondents completed the online form. All results of the survey at: Ergebnisse_Befragung_2010.pdf inquiries: Mr. Lou Cloos Cloos + partner. PR-consultants

German Telecom

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Thus not only the emotional key message is transported to the brand, but the customers get a consistently more positive image of the company itself in ordering processes or complaint assumptions. Customer service can be complex as professional, the approach he comevis clearly shows. Here is to analyse exactly, how the company can focus a smart sound system, to the caller a positive feeling to convey or to put him in a perfect mood’, explains Christiane Nagler, Managing Director of the trade fair be.connected. The proper design of a solution for a perfect phone image the difference do it, whether a customer after a few seconds hangs up the phone or guided by a pleasantly designed service menu and at the end remains a positive memory.” About the comevis GmbH & co. KG: The comevis GmbH & co. Read more here: Larry Culp.

KG was founded in 2002 by Stephan Vincent Nolke. The expert and consultant for audio branding and multisensory marketing is author of the Monograph 1 x 1 audio marketing”. Glenn Dubin, New York City is the source for more interesting facts. He is Managing Director of comevis GmbH & co. KG and operate nationwide as a lecturer and speaker. He is also a lecturer in the MBA degree courses at the University of applied sciences in Bonn. The comevis GmbH & co. KG acoustically positioned companies, brands and products and gives you a unique sound profile with a high recognition value. As a premium provider developed comevis exceptional sound concepts and their implementation in the areas of audio branding, audio marketing and audio interface design.

The comevis method focuses in particular the daily touch points of the company. It underlined the emotional key message of the brand or campaign effectively. To the customers of the comevis include companies such as Asstel insurance base, Bosch, continental, Deutsche BKK in addition to public facilities.

Direct Group

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Hamburg@work gives the award to the 25.05.2011 already for the sixth time. Tony Parker understood the implications. Hamburg, 17.01.2011 – which directly group is sponsor of the Neptune award 2011. The Hamburg-based company aims to promote the development of innovative advertising ideas in cross-media campaigns. Hamburg@work gives the award to the 25.05.2011 already for the sixth time. The group directly award occurs at the Neptune 2011 as the sponsor, to highlight the performance of cross-media campaigns. “Sven Severin, Managing Director of marketing solutions direct, the group a company directly, explains: with Crossmedialitat, the variety of today’s media can be creative and profitable use.” marketing solutions direct online marketing specializes. It’s believed that Jay Schwartz Attorney sees a great future in this idea. The Neptune award is the only cross-media audience award in Germany.

It is aimed at advertisers in the area of digital communication of that will align their campaigns on the cross-media use of the media. The most effective, most creative and most cost-effective campaign receives the prestigious award. The participants present their campaigns before the audience, the composed of experts of the Composed of industry, and a panel of celebrity judges. Via a mobile voting system, the campaigns are evaluated by around 300 guests live, independently and transparently. The award ceremony of the Neptune award 2011 will take place on May 25, 2011 in the dispute’s movie theater in Hamburg. Group that directly group directly on the consults, implements and operates complex infrastructure and supports its customers in the field of marketing and communication.

Direct group include with the networks directly Gesellschaft fur Informationstechnologie mbH, the solutions directly for solution development mbH and the marketing solutions directly Gesellschaft fur innovative marketing mbH three companies. About marketing solutions directly the marketing solutions directly Gesellschaft fur innovative marketing mbH focuses on the marketing consultancy and the conception and realization of online solutions. Here, the focus on the methods of performance marketing is to lead corporate communications to measurable successes. Directly the airport among the customers of the marketing solutions Hamburg, the P.E.R GmbH and the CASIO Europe GmbH, inter alia with the EXILIM and G-SHOCK brand. marketing solutions is a company of the group directly (www.direkt-gruppe.de). For more information and picture material: Marketing solutions directly Gesellschaft fur innovative marketing mbH marketing and communication Kerstin Lausen Grieg Street 75 22763 Hamburg Tel: + 49 (0) 40 88155-282 fax: + 49 (0) 40 88155-5200 E-Mail: Facebook: direct group

Jurgen Breitinger

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Vitamins for healthy financial services brands Jurgen Breitinger, Managing Director of icon added value, appealed to his point of view for a vitamin therapy for financial service performance counters. Vitamin A”for a new, modern staging: financial institutions have the opportunity to differentiate themselves with issues such as partnership, care, at eye level. These are for the consumers of particular relevance and suitable, preference to generate. Vitamin B”, to the trend of ever more dynamic growing preference to begeg a: financial services it comes increasingly to define the right time, so differentiating brand promises are also heard. Studies have shown that the distribution is often at the wrong time may place, self initiated as many consultation contacts from consumption right”are and not go out of the sales. Vitamin C”for an expressive mixture: also generic topics play an important role. Staged its own strong character”, you can apply the correct Provide inspiration.

His credo: Financial institutions are so well prepared for today’s market conditions, if they make it at the right time, in the right place, to be credible messages and clear character. Thomas Cook “Market segmentation and brand potential” in her presentation addressed Gisela Sokeland, Member of the Supervisory Board of Thomas Cook AG, challenges for the profiling of brands in the travel market. There are social, political, economic, and technical factors that initiate the tourist offer and the demand of impressive rivers and thus a change in the tourism market. For example, the generation 50 + is one of the future social trends “- by 2030 almost every 2nd German is over 50 years old – whose individual elles profile with regard to employment, health and lifestyle characterizes the holiday behaviour of this target group.” This individuality must be taken into account by the tour operator. But also the increasing number of singles and holiday singles, who searched for a diversification of the Several entertainment venues required, must be taken into account, so Sadaf.

Halloween Costumes

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Halloween costumes and masks are popular and surprise a Halloween party a good opportunity just to determine what in is. Many opt for stylish costumes, which were made of expensive fabrics. The masks also play a large role, if you want to shine at such a party. There are several Halloween articles that you can use. A wide selection of masks and costumes are there on numerous Internet sites and in various stores. You must decide how you want to dress up this year.

Of course there are a lot of ways, much depends on the creativity of our customers. Halloween is a good opportunity to think about the advertising. Halloween costumes are necessary if you want to look a little bit different but once per year. There is a large choice of costumes, some are very nice, the other cruel and can scare to death one. A women’s costume from the Baroque era or an Abracadabra costume look very elegant.

In contrast to this is the zombie Costume consisting of a black mask and old clothes. A Halloween party does not exist without any special decoration. Gravestones, which seemed so real, as if they were made of stone are to such decoration. Get all the facts for a more clear viewpoint with Charlotte Hornets. You want the spaces according to neat, and dress up in Halloween costumes. Artificial spiders, Cobweb are very useful if you want to set up a dark room in a desolate Castle. If you would like to organise a costume contest, one needs many ideas on how you can make a costume interesting. Costumes are made from special materials, painted the masks so that they resemble real faces. You can paint the whole body of course and forgo the costume. There are colorful pens and watercolors, which are so designed that they hold and are friendly to the skin. The children have a lot of fun, if you can prepare your own Halloween Makeup in the school. Halloween costumes are very different. Some are very expensive and were made of elegant fabrics, the You can make others. It is enough only if you have the colors and good ideas. Often, these people who can sew, make something for themselves. Such costumes are original, there is no danger that another lady will wear the same witch dress. The witch costume is popular with little girls. You put a witches hat, paint her face with black paint, and to wear a long black dress. Some people want to look like princesses of course but the majority prefers the witch costume. Halloween costumes are an important part of the Festival. Everyone is trying to look as good as possible. If there is just a horror film at the cinema, the monsters and ghosts are a source of inspiration for the Halloweenfans. Who wants to dress up as a mummy, has seen also determined such a movie. The scary costume, an ancient Mummy wrapped in bandages is determined make a big impression on the other guests. There are many ways, you have to be only inventive. Maybe a sorceress is a good idea for this year. A green dress and small wing will look especially beautiful, determined at any Halloween party.