Storytelling can also SMEs in many media to take advantage of Swisttal/Bonn, Dec. 2010. Storytelling is reserved not only financially strong companies. For SMEs, developed a free copywriter now selling strong stories and shows how it keeps also on Web pages for attention. Telling stories and listening is a basic human need. They convey meaning and belonging. We follow them willingly and reflect us in them.

We have the choice between purely analytical representation and information, which is packaged in a story we choose the latter. And the interesting thing: we retain the information better and can retrieve even a long time later. Because they have us emotionally touched, and if they were good with the sledgehammer message is communicated. Advertising has long been discovered the storytelling. In a question-answer forum Spurs was the first to reply. Some spots in television are stories with great entertainment value. The creative ideas to bubble just seem especially for cars. Or is it something about the budget? Of an advertising budget as at Audi or BMW could only dream of small and medium-sized enterprises. But they also can use the storytelling itself.

Breath Word Studio for text and language is focused on, to bear the storytelling in different areas and make affordable to all. Not a large agency, but only the entrepreneur P. Katharina Tholken, developed stories in their text and sound Studio for companies, products, brands and services. And not only for television, but especially for reading and listening. In the Internet E.g., there is actually little storytelling on the Web pages, only in the social media sphere. Although they are ideal platforms. “, wonders tailor. With the pre-Christmas relaunch of their website shows her with stories about stories, as it can go. Many free copywriters know the value of storytelling, but I know not only which applies it on his website, which is kinda absurd,”says the experienced advertising woman and audio producer. She feels since their oral tradition Activity as an editor and presenter at the Namibian radio connected. P. Katharina tailor

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