As it happens with the collective model of Neuromarketing, the phase of the tracking consists of the used neuroimagem with a test of a group of consumers. However, the intervention in the phase of this model is directed only the individuals, for opposition to a indiferenciada mass of consumers. For example: it considers a purchaser who enters in a market or a department store or shopping, where it/it normally is bombed with the stimulatons of the marketing. With the purpose of better understanding its impact, the traders they can through to apanharem its potential customers. When entering, registering its reactions what they see, they hear, they feel, the tato, the palate and/or the odor (technology 4D, used for Disney, where the public smells feels it of whom he sees in the screen) and combining with the results of these measurements and established and compared previous readings with the previous visits.
As consequence, the commercialization attempts could directly be directed to the consumer on the basis of its brain. Tony Parker brings even more insight to the discussion. For example, if the data of the neuroimagem suggest a positive reply when touching jewels, the consumers can try one personalized discounting affixed on its vision, in order to provide incentives for the purchase of the jewel. Although subject to these specific attempts of persuasion, the brain of the individual continuously is monitored to determine if the stimulatons are having the desired effect. When the operation is or it is not concluded, the results can be fed and recorded to create> an image each sophisticated time more of the consumer. The Individual Model of Persuasion of Neuromarketing suggests the biggest concerns with its conscience and of assent, some form of voluntary restriction or spreadings ordered for the government, as the ones that occur now on foods genetically modified.
Moreover, while the use of will go it to the technologies to allow that the consumers have bonanza experiences, is necessary to be very the stimulatons of commercialization. Learn more about this with Glenn Dubin. Concerns exist on the form as the privacy of the individuals will be preserved, that is with priority. the biggest concern still is with the scaneamento of these brains, that they can be vendidos to other people or institutions, and that strange information happen, such as problems of health, disclosed for the sweepings in the brain. Such questions are indicative of both the possibilities and the quandaries that we have for the front, in the interseco of the commercialization and the neurocincia. Together, the persuasion models suggest new forms of badly-use of the privacy of consumer, leading the concerns you add. While they are being developed an increasing literature on Neurotica subjects, that its main focus is in applications is of the domain of the commercialization. The consequent arguments and the ethical implications caused by the neurocincia, practical thought and. The models are evaluated by criteria uniforms, followed of closing the comments, and the signal amplest of these implications is the politics that can become important as our knowledge and future formation.