Reflections on the stores online, (part I) in this article desarrollare the ideas we have in our company regarding everything related to e-commerce, web pages and online stores, having as their purpose the sale, marketing and distribution of items from any category over the Internet through trade platforms. You must distinguish between different types of shops or applications with which we can find. Applications made to measure, by communities, and lately developed free standard applications are proliferating rented shops that usually offer Hosting companies, which will also give us the domain as well as accommodation. To make a good selection in the first place we must differentiate those companies or businesses that based their productivity only and exclusively through Internet, and those that have their physical structure completely separate from Internet, and develop a traditional activity having presence on the Internet only as a complement to the activity. To explain me better differentiate companies that rely solely on sales and visits they receive through their platforms on the Internet and others that have visibility on the Internet for purposes of single image and exclusively. The difference is evident some should worry every day be well visible in search engines on the Internet to be able to attract customers, and the others do not need it. In this article we will focus only on businesses, companies, online shops that have as purpose the exploitation of your company through the Internet, or that depend on sales in Internet to survive, thing that now every day is more frequent because of the convenience of eventually having the business on the Internet. Will later develop the second part of this article that I think will be interesting for those people who still have not started its journey across the network either which have not started it but on the wrong foot.