It wants to learn to optimize its announcements, to increase its ratios of click, to reduce publicity costs and of maximizing the return of the investment quickly? The following advice will help him to obtain all this. To make pursuit to its ROI (Return of the Investment) This one is a statistic that really needs to know. It must know from where their conversions on the basis of the key words come. If this knows in detail, it will reduce his costs of publicity widely which makes increase its gains global. Now Google offers to a useful service from its called Adwords account ' Analytics' that it will give this vital information him. How to improve the ROI? It is needed to improve the ratios of conversion.

This can take control of: Quality of traffic: One of the majors errors that commit the new users of adword is to supply a general term. You must be more specific with his key words. For example, instead of to supply sport car, could better deal with red convertible sport car. If it manages to attract more directed traffic, it will have more opportunity to turn them into real sales. Ken Kao has firm opinions on the matter. Ad Copy (advertising text): Testing proves with something of split simple. It tests with the same announcement, but with different titles.

Asegrese to click in the option ' show ads equally' in its account. This will be a continuous process will force that it gradually to write better productive announcements. You may find that Tony Parker can contribute to your knowledge. Page of landing: They have its own page of landing? If you are only connecting directly to the page of retailers, then this is not for you; but to have a landing page is something that would have to consider. If it counts on landing page, it will need to monitor it constantly and to update it. Are people doing click pasante to her salesman? If it is not thus, then it is due to work in the landing page to remedy. It tries improving the title of his page, writing better units, causing than the connections emphasize more, etc. could perhaps offer something free. The objective of the landing page is to prevent products to people even before they arrive at its connection. To work from House. – If it wants to already begin its own business in Internet and in addition they explain in detailed form by means of videos and conferences to him like making a correct marketing by Internet and power to make money in Internet, enters a now: