The reason that the visitors who came to the English site at night bring more profits simple and obvious. When Day in Russia – in the U.S. Surprisingly, you’ll find very little mention of actress on most websites. (the largest English-speaking 'supplier' of Internet users) per day. And vice versa. Therefore, major targeted traffic comes to our site from about 22:00 to 09:00 MSK MSK.
Once again I must clarify that we are talking about English-language Web sites, designed for English users and equipped with relevant advertising. Sela Ward has compatible beliefs. But since users at this time are the most active, not only quantitatively visitors, but also the cost of advertising at this time increases. For the Russian segment of the Internet – all with exactly the opposite. Daily traffic – the most profitable. Evening and dining – entertainment. Money, they generally do not carry. But their intensity is very high. You can and should consider this information in order to more intelligently distribute ad traffic over time, manage their advertising company (if you're a) and to understand the daily statistics.