Vitamins for healthy financial services brands Jurgen Breitinger, Managing Director of icon added value, appealed to his point of view for a vitamin therapy for financial service performance counters. Vitamin A”for a new, modern staging: financial institutions have the opportunity to differentiate themselves with issues such as partnership, care, at eye level. These are for the consumers of particular relevance and suitable, preference to generate. Vitamin B”, to the trend of ever more dynamic growing preference to begeg a: financial services it comes increasingly to define the right time, so differentiating brand promises are also heard. Studies have shown that the distribution is often at the wrong time may place, self initiated as many consultation contacts from consumption right”are and not go out of the sales. Vitamin C”for an expressive mixture: also generic topics play an important role. Staged its own strong character”, you can apply the correct Provide inspiration.

His credo: Financial institutions are so well prepared for today’s market conditions, if they make it at the right time, in the right place, to be credible messages and clear character. Thomas Cook “Market segmentation and brand potential” in her presentation addressed Gisela Sokeland, Member of the Supervisory Board of Thomas Cook AG, challenges for the profiling of brands in the travel market. There are social, political, economic, and technical factors that initiate the tourist offer and the demand of impressive rivers and thus a change in the tourism market. For example, the generation 50 + is one of the future social trends “- by 2030 almost every 2nd German is over 50 years old – whose individual elles profile with regard to employment, health and lifestyle characterizes the holiday behaviour of this target group.” This individuality must be taken into account by the tour operator. But also the increasing number of singles and holiday singles, who searched for a diversification of the Several entertainment venues required, must be taken into account, so Sadaf.