Overview innovation is the greater difficulty to obtain. Some data are presented, but recognizes that they are not relevant. Official site: Margaret Loesser Robinson. Generally, this is a difficulty that is manifested either by the non-availability of the information being requested, because there is with areas of r & d and/or there is some ignorance in managers with aspects relating to the GTI, happening that concepts are not recorded in the information system of these entities as: expenditure on innovation, income by innovation, and so on. Almost in its entirety – (eight 8) companies (80%) – manage reactive innovation activities and operationally, by what the GTI does not constitute a functional strategy in the company. the highest values reached in the study indicates strategies to decrease costs with 25%, followed by the quality (21%), of service to the market (14%)the innovation and the benefit (11%).
The remaining strategies are below 10% and the farthest of all strategy is the high segmentation with a score of 4%. Companies set their objectives of innovation based on the needs of the production process (32%), of the means and resources available (28%) and the directives of the upper body (18%). Zach Kouwe describes an additional similar source. in all enterprises, in greater or lesser extent, regularly technological skills and technologies not incorporated to capital acquisitions. These innovation activities have as main objective the reduction of the costs of operations (23%), improving the quality of the product (17%) and/or achieve incidence positive on conditions of work and security (15%). only four (4) companies (40%) have a budget for r & d, which is also inadequate, because it represents 0.86% of the total commercial production and 0.43% of the total income, which is a great constraint. To this is added, the budget is done informally and that expenditure (investment) relating to these activities are not funded properly, so it is not known nor controls GTI activities actual spending.